 |
 |
 |
| iSource Newsletter December 2010 |
 |
 |
| |
| |
|
|
Welcome to iSource Digital News |
|
|
 |
|
| |
|
 |
 |
| |
|
|
Top Industry News, Trends and Research |
 |
|
|
|
|
| |
E-Holiday trends for 2010
Online shopping is helping customers save this holiday season.
Is your company prepared for the e-holiday trend?
by Natalie Cukerman, Business Development
Save, save, save. Consumers are very money-conscious this holiday season and are considering e-commerce as an alternative way of shopping. The U.S Commerce department stated, “e-commerce sales increased nearly 13.7% during the third quarter from the same period a year ago and captured 4.2% of total retail sales, a new record for e-commerce.” |
|
| |
Read Full Post  |
|
|
|
| |
|
|
Tip of the month |
 |
|
|
|
|
| |
1. Be active in your online communities.
To successfully leverage your social media for online marketing, you need to be active in your virtual communities. Ergo, it's best to have power accounts on a few social media sites, rather then trying to manage many of them across multiple networks. Find your niche.
2. Initiate social bookmarking campaigns online.
Social bookmarking is a way for people to save their favorite webpages online. By using social bookmarking, people can access their favorite bookmarks from any computer and share them with others. Bookmarks are usually stored with tags, single words that describe a page, making it easy for people to search for similar bookmarks or find bookmarks they have saved. Social bookmarking is important for any website because it can gets you more visibility and can generate traffic in a variety of ways.
3. Stay as ethical as you possibly can.
With privacy disappearing and our online identities now being crowd-sourced, ethical guidelines in social media are crucial for keeping us safe while keeping the internet open for both communication and commerce.
Honesty: State only what you know to be true, and be clear about opinion vs. fact.
Transparency: Be straightforward about who you are and who you're representing online.
Respect: Respect yourself, your peers, and even your adversaries.
Privacy: Treat the intimate details of others as you would your own personal information.
Relevance:: Ensure that the content you're posting is relevant to the audience and the venue where it's being posted.
Responsibility: Take ownership of your online activities, the content you've created, and any missteps you've made along the way. |
 |
|
| |
|
 |
 |
|
"It's amazing how fast the world of social media moves! As many of the statistics from the original Social Media video have changed, I took a moment to refresh the video with a few new statistics and graphics. Thanks to all of you for your support in making the first Social Media Revolution and Social Media ROI videos such a huge success and I hope that you enjoy this refresh!"
Erik Qualman, author of socialnomics: how social media transforms the way we live and do business.
• Take a look here |
|
|
 |
|
| |
|
|
|
Blog it Forward
Blog posts you don’t want to miss: Does social media marketing make sense for small businesses? Want to add value from social media? Do money motives negate the value of a companies cause effort?
by Ansley Phillips, Copywriter
Read Full Post |
 |
|
|
|
| |
|
|
New Hires |
 |
|
|
|
|
| |
|
iSource would like to formally welcome our four recent hires! This holiday season, we're celebrating our growing team and enjoying the excitement of new collaboration.
 |
|
Natalie Cukerman Business Development
Natalie is an MBA student, and is responsible for lead generation and client proposals. |
| |
|
|
 |
|
Bernadette Indre Account Coordinator
Bernie holds a BFA in Visual Arts & Entertainment and is responsible for content management and lead generation. |
| |
|
|
 |
|
Ansley Phillips Copywriter
Ansley holds a BFA in Advertising & Graphic Design and is responsible for generating and editing content. |
| |
|
|
 |
|
Taylor Thiel Account Executive
Taylor specializes in online marketing and has a keen eye for customer experience. |
| |
|
|
|
 |
|
|
|
 |
 |
At iSource, we're always working on exciting, new projects! Check out our latest additions to the portfolio section of our website to view our work for SanDisk, LG, Maybelline, Garnier, Symantec, Cisco, L'Oreal, and more!
www.isourcedigital.com/en/portfolio-websites.html
|
|
|
|
|
|
| |
|
 |
|
|
| |
The Cloud Computing Event of the year: SalesForce
Moscone Center, San Francisco
|
|
|
| |
SEO.cc presents SFIMA's 2010 Holiday Wine Event
Antique Car Museum, Inc., Fort Lauderdale
|
|
|
| |
Media Mavens Awards Luncheon
The Mandarin Oriental Hotel, New York City
|
|
|
| |
Interactive Local Media 2010
Hyatt Regency, Santa Clara
|
|
|
| |
2011 Consumer Electronics Show (CES)
Las Vegas, Nevada
|
|
|
|
|
|
|
| |
|
