Posts Tagged ‘word of mouth marketing’

Fashion Takes-On Social Media

Thursday, June 9th, 2011

by Christie Barrocas

In the fashion world, “One day you’re in; the next day you’re out.” That’s not the case when it comes to social media platforms. Social media is here to stay, and brands are recapturing the interest of consumers with social networks. Social media is a powerful tool for fashion brands and retailers. It is changing the way the fashion world reaches their audience and markets their brand image. Fashion brands are communicating with their fans and consumers on Facebook, Twitter, and blogs. Social media has improved the image of the most exclusive brands by focusing on awareness, loyalty and engagement. Also, consumers are rapidly moving toward online and mobile commerce. Fashion brands can’t afford to miss out on the social media revolution, especially since clothing has one of the largest values of all e-commerce businesses. Some of the retailers taking advantage of this revolution are Oscar de la Renta, Victoria’s Secret, Donna Karan, Kate Spade and more.

In order for fashion brands to stay in business, they must convey interest in their customers. By fashion brands being virtually connected, fans and consumers are able to share their experiences and make suggestions. “Companies know when they engage your friends and fans, they should do so care and with a full investment of time. They must be consistent with their social interactions and be emotionally available to their customers. If you don’t empathize with your customers, you’ll become irrelevant to their social lives, and you’ll lose them.” (CBS) An aspect in which this applies is customer service. People voice their experiences with brands through social media, and businesses are able to engage. This allows the company to remedy poor consumer experiences and leverage positive ones as word-of-mouth marketing.

The viral marketing capability of re-tweeting is something an advertising budget cannot buy. Digital marketing through social media is a company’s dream come true. “Women outnumber men on every social media platform, including Twitter and Facebook. Because of this, social retail behavior in the fashion sector has taken off. Fifty-five percent of women use mobile devices to shop, and 59% use social network.” (CBS) One great tool is the “barcode scanner,” a mobile marketing application that allows you to scan an item at the store and search for the cheapest price at any other store. Who doesn’t want to find the best deal in town?

Social media is a company’s hottest fashion accessory and it’s not going to go out of style anytime soon! For more information about social media marketing for retail businesses, contact Christie@socialnitro.com.

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Posted in Everything iSource, Social Media, SocialNitro, Uncategorized | 1 Comment »

Why Should You Tweet?: Social Media Marketing Gives You Wings

Tuesday, April 26th, 2011

By Jason Andujar, Business Development

Over the years, technology has changed the way we interact with one another, making interacting and sharing information more efficient. We’ve evolved from phone calls and faxes to Twitter and Facebook. Twitter is a “microblogging” service that allows its users to send and read text postings up to 140 characters long, which are referred to as “tweets.” Twitter has become an imperative way for companies to reach out and interact with their customers, building brand recognition and instigating consumer engagement.

By “tweeting,” you may spread useful information that you think your followers should know or promote information generated internally, which is called “earned media.” You can promote a new product or service through tweeting updates or posting discounts. It’s a great way to get feedback from your customers by posting questions or polls and allowing them to engage with your company. If a customer or client has a negative experience with your brand, Twitter provides a platform for that customer to voice their issue and for your company to remedy the situation. This can turn a negative engagement into a positive one.

Twitter is “word of mouth” made public. For example, if a fashion company tweets a picture of a new product that’s hitting the market, followers can instantly see it and share with friends. “Retweeting” allows users to repost tweets, spreading the message to all of their followers.

Twitter has become a power tool in the media marketing sector. A gaming company can survey their followers for suggestions on how to improve their gaming experience, and followers can reply with their opinions. By doing this, the customer feels valued, and the company gets educated feedback at little to no cost. Restaurants can tweet a daily special or spread discounts to help increase traffic. Businesses are increasingly taking advantage this resource, using Twitter to increase brand equity, post promotions, and get feedback from their customer base. From well-recognized brands (Apple, GM, Whole Foods, JetBlue) to your neighborhood coffee shop, organizations are developing their social media presence. So, why aren’t you tweeting yet?

Follow iSource Digital and SocialNitro on Twitter for more information about social media marketing. If you’re interested in making Twitter work for your business, contact info@socialnitro.com or call 954.589.2580.

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Posted in Everything iSource, Social Media, SocialNitro, Uncategorized | 1 Comment »