By Natalia Rodriguez
Sayings like never judge a book by its cover and what really matters is what’s on the inside are values that many people should live by, but unfortunately, this is not something that works in the world of digital marketing.
Like it or not, people do judge a book by its cover, and in the digital world, the importance of beauty is magnified. In this world, people only have their eyes to formulate an opinion about the product and the brand. That’s why it’s so important for organizations to invest time and resources in their website.
As a marketing agency with clients in the United States, South Florida and Latin America, we understand that having a well-designed and user-friendly website is a must for the success of your business.
What did it have that mine didn’t?
The appearance of a website is highly important. It can be the factor that can make your audience leave or stay on your website. It doesn’t matter how credible and honest you know your business is. If your website doesn’t look the part, it’s likely people won’t want to buy from it.
The layout of your website needs to be clean. It needs to have the right amount of white space and high-quality images. In other words, it has to look as if time and effort was put into it. The only thing worse than not having a website is having a website that is poorly done.
Let’s eat grandpa vs. Let’s eat, grandpa
Grammar is a big part of credibility. If your website is full of grammatical and spelling errors, it tells your audience that you don’t know what you are doing. In the real-world, people measure your educational and intelligence level by the way you speak, in the online world, it’s by the way you write.
Take the time to carefully proofread everything you write and to make sure that there are no spelling and/or grammatical errors.
If you’re not nice to me, then we can’t be friends
The third and most important factor is how user friendly your website is. If you have the most beautiful website in the world and it’s not easy to navigate, chances are people will get sick and move on to the next thing. The last thing people want is to try to figure out how to navigate your website. Keep the goal of your website in mind and make sure that your website meets that goal. If the goal of your website is to sell a product or services, make sure that the buying process is easy for customers.
At the end of the day, it’s important to remember that your website is the face of your organization in the online world. Your website should be an asset to your business. If it’s not helping you, then you should consider making changes to it.
Tell us, as a user what’s your biggest pet peeve when it comes to websites?
