By Natalia Rodriguez
For many people, the New Year symbolizes a new opportunity to invent themselves. The most common New Year’s resolutions are to quit smoking, lose weight and/or get promoted. Like people, businesses also make resolutions for the New Year: increase revenue, move to a better, brighter office, etc. One resolution every business must have on their to-do list for 2012 is getting social.
Like it or not, social media is here to stay. You don’t have to be a marketing agency or social media guru to get on board. Since here at iSource Digital we fall under both of those categories, we’d like to share some tips on how to successfully utilize social media platforms in 2012 to better your business.
1) Take advantage.
If you don’t already use social media for your organization, it’s time to start now.
Social media offers a variety of opportunities for businesses to build their brand. It’s an economical way to stay in touch with your audience, communicate your messages, listen and learn what they have to say about you and your products. It would be foolish not to take advantage of all these opportunities.
2) Just because you know, doesn’t mean you’re an expert.
One of the biggest mistakes people make regarding social media is thinking that just because they have a personal Facebook or Twitter they are an expert on social media. Doing social media for business purposes requires strategy, research and time. Don’t think that just because you have 1,000 friends on your personal Facebook you’ll have 1,000 “likes” on your business page.
3) Don’t sell. Engage.
One of the biggest mistakes businesses make is that they use social media to sell, and that’s not what social media is about. Social media is about building and creating relationships with your fans and followers. The best way to achieve this is by creating two-way communication with your audience. Make them feel included and important. Listen to what they have to say, even if you don’t want to hear it.
Believe me when I tell you that posting more than three times a day about your brand will drive your fans away.
4) Quality over quantity.
When it comes to social media, it’s hard not to fall into the trap of wanting as many followers and fans as possible. While that’s a great thing, and you should always strive to reach as many follower and fans as you can, it’s important to remember that quality is always better than quantity. It’s better to have 10 followers or fans who care about what you have to say than 1,000 who are only following you so you’ll follow them back. The best way to gain followers who care is by keeping your target audience in mind. Always ask yourself, “What is my target audience interested in?”
6) Stay informed.
Social media is constantly changing. That’s why it’s important to stay as informed as you can. Invest time and effort in educating yourself and employees about new trends and platforms. Try to take at least 30 minutes of your time to read about new trends. Learn something new every day.
7) Have Fun!
The most important thing to keep in mind when utilizing social media is to have fun. Don’t be afraid to try new things and get creative. Our South Florida office is always coming up with innovative ways to engage our clients’ consumers through social media, and we live for the challenge. I know social media can be an intimidating field, but don’t let it push you around. Don’t fight social media; embrace it. Let social media give your business the edge it needs to make 2012 a social success.