Posts Tagged ‘design’
Wednesday, June 27th, 2012
By Natalia Rodriguez
Sayings like never judge a book by its cover and what really matters is what’s on the inside are values that many people should live by, but unfortunately, this is not something that works in the world of digital marketing.
Like it or not, people do judge a book by its cover, and in the digital world, the importance of beauty is magnified. In this world, people only have their eyes to formulate an opinion about the product and the brand. That’s why it’s so important for organizations to invest time and resources in their website.
As a marketing agency with clients in the United States, South Florida and Latin America, we understand that having a well-designed and user-friendly website is a must for the success of your business.
What did it have that mine didn’t?
The appearance of a website is highly important. It can be the factor that can make your audience leave or stay on your website. It doesn’t matter how credible and honest you know your business is. If your website doesn’t look the part, it’s likely people won’t want to buy from it.
The layout of your website needs to be clean. It needs to have the right amount of white space and high-quality images. In other words, it has to look as if time and effort was put into it. The only thing worse than not having a website is having a website that is poorly done.
Let’s eat grandpa vs. Let’s eat, grandpa
Grammar is a big part of credibility. If your website is full of grammatical and spelling errors, it tells your audience that you don’t know what you are doing. In the real-world, people measure your educational and intelligence level by the way you speak, in the online world, it’s by the way you write.
Take the time to carefully proofread everything you write and to make sure that there are no spelling and/or grammatical errors.
If you’re not nice to me, then we can’t be friends
The third and most important factor is how user friendly your website is. If you have the most beautiful website in the world and it’s not easy to navigate, chances are people will get sick and move on to the next thing. The last thing people want is to try to figure out how to navigate your website. Keep the goal of your website in mind and make sure that your website meets that goal. If the goal of your website is to sell a product or services, make sure that the buying process is easy for customers.
At the end of the day, it’s important to remember that your website is the face of your organization in the online world. Your website should be an asset to your business. If it’s not helping you, then you should consider making changes to it.
Tell us, as a user what’s your biggest pet peeve when it comes to websites?
Tags: 2012 Trends, Agency Introduction, Creative, design, design tips, digital marketing, e-commerce, ecommerce, Florida, isource digital, South Florida, web design, web design tips, website content, websites
Posted in 2012 Trends, Businesses, Current Events, Everything iSource, Uncategorized, Web Design | 1 Comment »
Tuesday, March 20th, 2012
By: Carolina Perello
The idea of switching to the new Facebook Timeline may come uneasy to some businesses. As an interactive agency in South Florida, here at iSource Digital we understand that changes can be nerve-wracking, but it is an investment that’s worth it.
Unlike the previous Facebook set up, Timeline allows your business to represent itself in a more personalized way using features like interactive posts and the new cover photo. Timeline has also made it easier for businesses to keep track of how many people “like” the page and how well they are interacting with it. Additional advantages include milestones to capture significant moments over time along with the feature and pin options that allow you to draw the visitors’ attention. This all may sound complicated (and scary), but no need to worry! I’ll explain in a brief breakdown all of Timeline’s new features and how they will each benefit your business.
The first thing you need to do is choose a profile and cover photo. Think of this process as building the brand identity for you Facebook page. The Profile picture is ideally the company logo or what represents your business best. Along with the Profile picture, the cover photo is also essential in characterizing your business. Keep in mind that the cover picture is the first thing people will see when visiting your page. There is also a section at the top of your page that includes your “likes,” photos and other additional apps that can be incorporated into your business page. These features serve as visual aids to the public so they can paint a better image of what your business is about.
In the Timeline itself, people can see the current activities following your business, and this allows them to feel more connected with your business using your profile posts in a timely order. It’s all about staying connected in this fast-paced world where people (especially in cities like Miami) no longer have time to sit down and read a page full of words. Your latest update is what catches the audience attention. Your post is not only what promotes you but what connects with your followers. For example, at iSource we are trying to personalize our posts so followers recognize that there are actual people they can connect with working here and not just robots that type all day and answer calls. Some other features on Timeline are also good to keep in mind, like a pinned post. Pinned posts allow you to keep the most important message at the top of your page for up to seven days, making sure it gathers more attention than other posts. It is also good to take advantage of larger stories to use pictures and videos to capture attention and build interaction. You can also keep track of when people engage most with your content by using Timeline’s insight. This way you know when the best time is to post certain items on your page.
Don’t think of Timeline as the monster under your bed who is out to get you. Instead, think of all the benefits your business will receive from it. Not only will you gain more followers and recognition, but you will also have a chance to develop a meaningful connection with your target audience that no amount of research can give you. We’ve been able to manage iSource Digital’s Facebook much easier since switching to Timeline, and you can use it as an example so that you have a better idea of everything explained on this blog. Don’t be afraid and make the switch!
Tags: 2012 Trends, Agency Introduction, design, digital marketing, e-commerce, Everything iSource, Facebook, holiday marketing trends for 2010, Introduction, isource digital, social media, social media management in miami, social media marketing, social media marketing agency, social media marketing tips
Posted in 2012 Trends, Businesses, Current Events, Everything iSource, Facebook, Facebook trends, Social Media, Social Media Tips, Uncategorized | No Comments »
Friday, September 23rd, 2011
By Katherine Schober, Account Coordinator
Like most recent graduates, the job search was an exciting and overwhelming process. After graduating from the University of Oklahoma, I wasn’t sure where I’d end up. But still, I packed my bags. Finally after more than enough interviews, I made the long drive to the beautiful sunshine state, where shorts are almost always in season and wearing sandals in December doesn’t mean frostbite. I am embracing the sandy beaches and leaving the heavy winter coat and snow boots behind. With more places to Check-in on Foursquare in a five mile radius than in the entire town of Norman, Oklahoma, adjusting to the large city of Miami, Florida has been easier than I expected.
The size of this city is only one of the changes I’ve had to get used to. There is a strong presence of cultures from all over the world in this city. I have spotted families from Russia, Argentina, and Cuba in my apartment complex alone. These people may not speak the same language, but they have a common ground. Miami is truly a modern-day melting pot, where anyone from anywhere can come to reinvent themselves. With that in mind, I’ve decided that this culturally-diverse city demands something of me, of all its inhabitants; to be the best version of ourselves to make up the best city in the state. I’m in a new place, with new faces, a new job in downtown Hollywood, FL, and a new name? Well, maybe not a legal new name, but maybe a nickname to embody this fun and fresh new path my life has taken.
Allow me to introduce myself: I am iSource Digital’s newest intern; a determined gal from the south who dreams of success and is best known by friends for a feisty personality. My name is Katherine, but you can call me Carmelita.
My first week as an iSource intern has flown by. I’ve taken it upon myself to rename my position “The Human Sponge,” as I am soaking up any and all relevant information about the industry. I’ve become so focused on experiencing everything I couldn’t be taught in a classroom, which of course they don’t tell you in school, happens to be a lot. The way we advertise and communicate continues to change drastically, and a university’s curriculum should reflect those changes. The use of Facebook, for example, has gone from a database of student profiles to a directory of people, businesses, and common interests. Social media is not something to be ignored, by universities, advertising agencies, or their clients. For the past week, I have been using sites like Facebook and Twitter to implement marketing strategies that help a client reach their target audience and company goals. I thought because I had been on Facebook for years and taken part in the occasional “tweet” that I knew everything worth knowing about these social media venues. Wrong. I was incredibly wrong. Don’t even get me started on the programs that are available to help manage accounts and schedule activity. I was shaking my fist (with some choice words) toward the social media class I never took. Fortunately, I’m a fast learner and feel more confident in my knowledge and experience with social media after just one week. Working for an interactive agency is opening my eyes to the world of digital marketing and even after a short time, I already feel confident that when my internship ends, I’ll be ready. That being said, I’m still far from seasoned in agency experience, and so with much to learn, my “sponge-hood” continues.
Tags: Creative, culturally-diverse city demands something of me, design, digital marketing, downtown Hollywood Florida, Facebook and Twitter to implement marketing strategies, Florida, interactive agency, Intern, Introduction, iSource, isource digital, marketing strategies that help a client reach their target audience and company goals, Miami is truly a modern-day melting pot, social media, social media marketing, social media marketing agency, social media marketing in miami, social media marketing tips, social media venues, the life of an intern
Posted in Everything iSource, Social Media, SocialNitro, The Life of an iSource Intern | 1 Comment »
Tuesday, April 26th, 2011
By Jason Andujar, Business Development
Over the years, technology has changed the way we interact with one another, making interacting and sharing information more efficient. We’ve evolved from phone calls and faxes to Twitter and Facebook. Twitter is a “microblogging” service that allows its users to send and read text postings up to 140 characters long, which are referred to as “tweets.” Twitter has become an imperative way for companies to reach out and interact with their customers, building brand recognition and instigating consumer engagement.
By “tweeting,” you may spread useful information that you think your followers should know or promote information generated internally, which is called “earned media.” You can promote a new product or service through tweeting updates or posting discounts. It’s a great way to get feedback from your customers by posting questions or polls and allowing them to engage with your company. If a customer or client has a negative experience with your brand, Twitter provides a platform for that customer to voice their issue and for your company to remedy the situation. This can turn a negative engagement into a positive one.
Twitter is “word of mouth” made public. For example, if a fashion company tweets a picture of a new product that’s hitting the market, followers can instantly see it and share with friends. “Retweeting” allows users to repost tweets, spreading the message to all of their followers.
Twitter has become a power tool in the media marketing sector. A gaming company can survey their followers for suggestions on how to improve their gaming experience, and followers can reply with their opinions. By doing this, the customer feels valued, and the company gets educated feedback at little to no cost. Restaurants can tweet a daily special or spread discounts to help increase traffic. Businesses are increasingly taking advantage this resource, using Twitter to increase brand equity, post promotions, and get feedback from their customer base. From well-recognized brands (Apple, GM, Whole Foods, JetBlue) to your neighborhood coffee shop, organizations are developing their social media presence. So, why aren’t you tweeting yet?
Follow iSource Digital and SocialNitro on Twitter for more information about social media marketing. If you’re interested in making Twitter work for your business, contact info@socialnitro.com or call 954.589.2580.
Tags: brand equity, clients, consumer engagement, Creative, customer feedback, design, digital marketing, earned media, engagement, Everything iSource, FL, Florida, Hollywood, iSource, isource digital, media marketing, miami, microblogging, mobile marketing, retweeting, social media, social media marketing, social media marketing tips, SocialNitro, tweeting, twitter, word of mouth, word of mouth marketing
Posted in Everything iSource, Social Media, SocialNitro, Uncategorized | 1 Comment »
Tuesday, January 4th, 2011
The earliest New Year celebration that we currently know of was around 2000 BC with the Babylonian celebration of the first visible crescent of the moon, indicating the beginning of spring. Babylonians were known to make resolutions for the new year, usually consisting of returning borrowed farm equipment. Although iSource doesn’t have any farm equipment to return, we are prepared to make a resolution.
We’ve found that when the iSource mission is in the forefront of our minds, details tend to fall into place. Therefore, this year we’re not setting a certain numeric profit goal or nixing caffeine. As a team of strategists, marketers, designers, developers, and technologists, we are resolving to feed and share our passions for making ideas come to life. We will continue to help our clients build long-lasting brands, spearhead the digital marketing industry, and deliver measurable results that increase bottom line profits. And we will do it better than we did last year. As life-long learners, we’re constantly finding new ways to intrigue and inspire our creative cravings, building on the knowledge we have, and combining our knowledge and creativity to deliver top-notch service to our clients.
Look out 2011… Here we come!
Tags: 2011 isource, Agency Introduction, Creative, creativity, design, designers, developers, Everything iSource, intrigue and inspire creative cravings, iSource, isource digital, marketers, mobile marketing, passion, prediction, social media, spearhead the digital marketing industry, strategists, technologists, top-notch services, web design
Posted in Everything iSource, Holidays | No Comments »
Tuesday, December 21st, 2010
Wallet Watching
by Ansley Phillips, Copywriter
First, let’s take a look at this season’s marketing and purchasing climate. Only 20% of consumers are reporting holiday spending cuts this year, as opposed to 26% in 2009 and 32% in 2008. Businesses are differently prioritizing their spending this year, putting more emphasis on TV than print and an extra emphasis on social media marketing. We have a lot to learn from this year’s holiday spending, in relation to both consumers and marketers.
One of the best ways to evaluate marketing trends is to study by case. Women with children under the age of 18 have the best brand perception of (in descending order): Target, Old Navy, Amazon, JC Penny, and Kohl’s. These heightened positive value perceptions are mostly due to sales extensions and discounts dealt. Other brand standouts this season include Dell and Jim Beam. Dell had some negative online feedback about their customer service, which resulted in a market share loss. In response, Dell launched their “You Can Tell It’s a Dell” Campaign, which brougth their index score from 48.9 to 55.6 in only three weeks. Jim Beam has been making generous headway on its biggest competition, Jack Daniel’s. Beam launched an online campaign on October 15th, revolving around the Black Label line and introducing the slogan, “Eight Years Changes Everything.” As usual, Jim Beam is leaving users feeling warm and satisfied.
Consumers aren’t sure the recession is over, but they’re also not tightening their belts as much this year. Jewelry purchases are up 13%. Jeans and appliances aren’t the most popular items this year, as opposed to last. Shoppers are basing decisions on overall value rather than price. Homemakers are looking to craft their own gifts and décor to authenticate the holidays, and craft stores are seeing glue guns and such fly off the shelves. People are practical yet optimistic.
Mobile shopping is having its biggest holiday thus far. More than 25% of Americans with smartphones will be shopping on it this season. Consumers are cross-checking prices, reading consumer reviews, transitioning to mobile purchasing from their social media outlets, and sending photos of gift ideas to their partners for feedback. Shoppers are flooded with advertising during the holidays, and mobile media marketing is a great way to target and connect with specific demographics.
There’s a lot to monitor this season: social media marketing, mobile marketing, brand positioning, interactive marketing, and promotional incentives. The 2010 Holiday Shopper is practical yet optimistic. And with the “Hug Me Pillow” out of stock, there’s no question as to why.
Tags: 2010 Holiday Shopper, brand positioning, clients, Creative, design, Everything iSource, holiday marketing trends for 2010, holidays, interactive marketing, iSource, isource digital, miami, mobile marketing, promotional incentives, social media, social media marketing
Posted in Everything iSource, Holidays | 4 Comments »
Tuesday, December 21st, 2010
(click image to view larger)
iSource would like to join you in celebrating this Holiday Season. It’s a time to be thankful for our lives and loved ones, celebrate old memories, and create new ones. We wish you continued happiness and success in 2011 and beyond. Above all, we wish you an abundance of good times, good cheer, and a Happy New Year!
Tags: Argentina, Creative, design, Everything iSource, holidays, iSource, isource digital, miami
Posted in Everything iSource, Holidays | No Comments »
Wednesday, November 24th, 2010
We’d like to say how much we are thankful for our clients,
family, and friends. We appreciate your support in our ventures
and celebration in our successes.
Happy Turkey Day from the iSource team!
Tags: Creative, design, Everything iSource, holidays, iSource, isource digital, social media
Posted in Everything iSource, Holidays | No Comments »
By Natalia Rodriguez
