iSource Digital Blog

By Carolina Perello

One of the downsides of living in South Florida is the traffic. I know I’m not the only one who has been stuck in traffic for hours, and while I know I shouldn’t be using my smartphone while driving, I just can’t help it. With nearly half of Americans using smartphones, chances are I’m not the only one.

As a marketing agency in South Florida, we have noticed that mobile marketing is starting to play a bigger role  in the world of marketing.  But how do you make mobile marketing efficient?

You have to make sure you have the core ingredients: quick, convenient, personal and targeted.

In a fast-paced culture, you have three seconds to get the message across in order to capture the audience’s interest. Keep it simple, brief and to the point. Focus on specific information that will draw the target’s attention as quickly as possible.

The majority of mobile device searches are for local purposes. Make sure to optimize the location if necessary for direct search results. Remember, people are comforted knowing there is always something close by when they need it. (Extra tip: the time most people check their phones for personal updates is around 8-9a.m.)

It is important to keep the target audience in mind. Sure, practically everyone owns a smartphone at this point, but your product/services? Understanding your target audience helps you narrow your content, in turn, getting the message across much faster.

You still want to engage with the audience because even if it might not seem like they have time, they appreciate the feeling of interaction. Adding personal touches to your posts and feeds helps them relate with what you’re marketing to them. Examples?

Mobile devices have made life so much simpler. It would be a crime not to take advantage of what technology has to offer. Mobile marketing is the present of marketing. To fall behind is detrimental at this point. Time to jump on that train!