Archive for the ‘Social Media Tips’ Category

New markets are arising, is your company ready for the newest market trends?

Monday, November 5th, 2012

The Association of National Advertisers has shared the results of their survey conducted online in June and July of 2012. They were 106 respondents to the survey, and according to the survey, 60% of marketers stated they spent more on new-media platforms for multicultural efforts in 2012 than recent years. In addition, 52% of the respondents affirmed they used a multicultural agency in contrast to 40% who worked with a general-agency for multicultural work.

According to the survey many marketers are now targeting multicultural consumers and new media has growth immensely. Nowadays 59% of the marketers surveyed declared they had created a Spanish-language website, and 22% had created an Asian-language website. In addition, 54% reported targeting African-American consumers, and 37% Asian Americans. Still, 88% of the respondents said they are targeting Hispanic consumers through new media.

The results revealed that the three most popular ways to conquer multicultural clients through new media are the company’s own website (75%), online ads (72%), and search-engine marketing (71%). Still, other types of platforms show development like; 32% revealed that they are using location-based apps in 2012, compared to the 2% used in 2010. In addition, the uses of blogs have increase from 27% in2010 to 44% in 2012.

The survey exposes the different techniques that marketers will be implementing to reach multicultural consumers, 18% said they will add mobile and 22% will try video.

It is clearly that each different brand is trying to adapt to the latest market trends, in order to engage customers and build a stronger relationship with them. As we can see many brands are familiarizing with different backgrounds in order to be perceived as a global brand, in order to expand their market.

Do you belief in the benefits of targeting different cultures? If so, why?

Posted in 2012 Trends, Businesses, Current Events, Everything iSource, Facebook trends, Social Media, Social Media Tips, Web Design | No Comments »

How to Land a Job Using Social Media

Wednesday, August 29th, 2012

By Gabriel Miranda

In the world of business, being able to market a company or product is essential to succeed. The same applies for people who are seeking to land their dream job or advance in their career.

Fortunately, in today’s world, social networks play a big role in the corporate world. As a marketing agency in South Florida experienced in social media, we have a few tips on how to achieve personal success in these networks (such as Facebook, LinkedIn, and Twitter) for you to get up on your feet and seek jobs you are not only qualified for, but jobs that will make you regain confidence and a career.

1)     Engage and target your career path:

This step is simple. All it takes is effort and engagement in the social networks of your career area. The best way to do so is to get involved and target companies. For example, targeting possible connections leading to jobs, connecting to people you know that could lead you to a job and so on. Some ways of engaging and connecting with people and companies is to “like” the company’s pages on Facebook, follow them on Twitter, and make connections through LinkedIn. As long as you are straightforward as in what you are looking for, and connect with the right people, you will be recognized by these connections. Your best bet will be connecting with people who are at your desired work level or just above it to get answers related to that person’s career and job search opportunities and apply them to yourself.

2)     Do not be scared of going into a new direction:

Social networks can help you make this transition smoothly in case your actual career path and goals are not working out for you. Social networks like LinkedIn offer important tools like webinars, networking groups, etc. that can help you in your search.

3)     Join smaller networks:

It is true that LinkedIn, Twitter, and Facebook are essential to any corporate employee; however, sometimes it is good to narrow down and to be specific on your objectives and career prospects. These small networks focus on the idea that “quality is better than quantity,” so even if LinkedIn will give you connections and help a lot with the process and with answers, social networks such as FohBoh.com will attract more B2B (Business to Business) companies, which will be way more specific and might reinforce some of your most specific points and skills.

Some reasons why small networks sometimes are better is that networking websites such as LinkedIn have way more marketing tactics and spam messages distributed in it than the ones like FohBoh, so the process to reach an answer is harder. Also, since it is more specific, people that use smaller networks will speak in their own language – e.g. they will not need to keep their language simple, if you are there and you know what you are looking for you will be able to understand and find it way more interesting and efficient than having to go through a lot of communities and forums that are not as specific.

Lastly, these networks provide a more reliable source of peer referrals. Why? Because usually B2B professionals are extremely specialized in certain fields of work, and finding these might be hard. If you are an extremely specialized employee too, you might run into problems using bigger networks and having no one to specifically talk about a question, for example. So having these professionals narrowed down for you might help you share and ask specific questions of your job area, job search, and learn from what they share.

Using these tips will certainly help you in your job search, and give you motivation to engage and go forth on your full-time job search. The job market is a tough place, and only the best can truly succeed in finding, and even keeping, their jobs. So make sure to always engage, go after your goals, and never lose your true career goals because even if you are underemployed or unemployed, it is up to you to change this.

As Seth Godin, marketing guru that wrote Small is the New Big, “focus your sights on the people you really want to reach. Then go forth and engage. Engage on yourself to reach your desired career path.”

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Posted in Businesses, Current Events, Events in Review, Everything iSource, Facebook, Facebook trends, Netwroking, Social Media, Social Media Tips, SocialNitro | 2 Comments »

What to Expect from a “Public” Facebook

Friday, May 18th, 2012


By: Keilany Inciarte

If you haven’t heard the term “Facebook is going public” in the last couple of weeks, you may be one of the rare individuals who hasn’t joined the flourishing world of social media.
Many experts predict that once Facebook goes public, Facebook will have one of the largest initial public offerings (IPO) in history. IPO is the first sale of stock by a previously private company to the public. Today it was confirmed that Facebook shares will be sold at $38 per share. So what will be different?

Facebook will most likely become an even larger company from the capital raised from their IPO. According to the Wall Street Journal, Facebook will raise $77 billion to $96 billion by selling shares to the public.
Well, why didn’t they do this earlier if the company will profit from it? Mark Zuckerberg, Facebook’s founder and CEO, wanted to keep the company private as long as possible because he believes this is the best way to help build the company. With Facebook’s rapid growth in the last eight years since its invention, the company became too large and surpassed 500 shareholders, a milestone that Zuckerberg has been trying to avoid. Zuckerberg has stated in the past that becoming public may impair innovations within the company in return for meeting shareholders’ demands and boosting stock prices.

The Securities and Exchange Commission rule of 1964 states that any private company with more than 500 shareholders needs to abide by the same financial disclosure requirements that a public company does. To put it in a simpler, more straightforward way, Zuckerberg was basically forced into going public, but realistically, it is a great move for the company.

There are several changes that experts say the average user may encounter due to Facebook’s IPO.

Facebook wants to build a stronger mobile presence among its users, possibly leading to the invention of new mobile applications or the acquisition of existing ones. Some say Facebook has reached its peak and that new memberships will start to gradually decelerate, providing a need for other forms of revenue. New inventions will not only be limited to mobile as Facebook is said to experiment with new products, such as the possible introduction of a search engine, one of the most efficient ways to advertise, into Facebook itself. In addition, Facebook will rely heavily on profits from advertisements, leading to the placement of more ads throughout the site. With the addition of applications, brands and media updates to a Facebook user’s news feed, only 12 percent of your friends see your average updates, as reported by Facebook. A possible integration of a paid service in exchange for more exposure on status updates is also being rumored.

Facebook now has approximately 845 million members and has become much more than a social network, serving as a successful media platform for businesses as well.Recently, Facebook has acquired smaller companies like the popular photo-sharing mobile application known as Instagram for $1 billion.

As Facebook approaches a new phase in its history, it’s important to remember that Facebook is not a publisher but a platform.

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Posted in 2012 Trends, Businesses, Current Events, Events in Review, Everything iSource, Facebook, Facebook trends, Social Media Tips, Uncategorized | No Comments »

Creating a Social Media Campaign

Tuesday, April 17th, 2012

By Natalia Rodriguez

Luck may exist in life, but not in social media marketing.

As an interactive marketing agency in South Florida, here at iSource Digital, we understand that having a successful social media campaign it’s not about luck, but about the content, strategy and understanding of the target audience.

One of the biggest mistakes many organizations make when embarking onto a social media campaign is that they go into it with little understanding of how social media works and with unrealistic goals and expectations. They think that to gain people’s interest the only thing they have to do is post random content on their Twitter or Facebook page. But social media doesn’t work like that.

To create a successful social media campaign, there needs to be a concrete strategy in mind. Organizations should establish goals and objectives that are relevant to their organization’s needs.

For our most recent social media campaign for BenQ Latin America (BenQ Latam), the first thing we did was establish a strategy relevant to their target audience. Our objectives and goals were relevant and realistic. We dedicated important resources to the campaign. Thus far (the campaign is still in progress), this resulted in more than 10,000 likes on BenQ Latam’s Facebook page in less than a week, and that number keeps on growing.

“Kony 2012” is another great example of a successful social media campaign. The short film, created and produced by Invisible Children, was launched on March 5, 2012. It didn’t take long for the video to go viral. As of March 30, 2012, the video has been viewed 80 million times on Youtube. By creating concrete goals and strong content and by keeping followers updated and active, the campaign has been able to acquire the interest of the public and the press.

Don’t just embark onto a social media campaign if you are not willing to dedicate the resources and time that it needs. That will only lead to failure, and it could do more harm than good. Concentrate, research and communicate correctly to obtain better results.

Social media can do great things for an organization. It’s one of the best tools out there. Give it the attention and resources it needs, and you will see a great improvement.

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Posted in 2012 Trends, Businesses, Current Events, Events in Review, Everything iSource, Facebook, Facebook trends, Social Media, Social Media Tips, SocialNitro, Uncategorized | No Comments »

Facebook Timeline for Your Business

Tuesday, March 20th, 2012

By: Carolina Perello

The idea of switching to the new Facebook Timeline may come uneasy to some businesses. As an interactive agency in South Florida, here at iSource Digital we understand that changes can be nerve-wracking, but it is an investment that’s worth it.

Unlike the previous Facebook set up, Timeline allows your business to represent itself in a more personalized way using features like interactive posts and the new cover photo. Timeline has also made it easier for businesses to keep track of how many people “like” the page and how well they are interacting with it. Additional advantages include milestones to capture significant moments over time along with the feature and pin options that allow you to draw the visitors’ attention. This all may sound complicated (and scary), but no need to worry! I’ll explain in a brief breakdown all of Timeline’s new features and how they will each benefit your business.

The first thing you need to do is choose a profile and cover photo. Think of this process as building the brand identity for you Facebook page. The Profile picture is ideally the company logo or what represents your business best. Along with the Profile picture, the cover photo is also essential in characterizing your business.  Keep in mind that the cover picture is the first thing people will see when visiting your page. There is also a section at the top of your page that includes your “likes,” photos and other additional apps that can be incorporated into your business page.  These features serve as visual aids to the public so they can paint a better image of what your business is about.

In the Timeline itself, people can see the current activities following your business, and this allows them to feel more connected with your business using your profile posts in a timely order. It’s all about staying connected in this fast-paced world where people (especially in cities like Miami) no longer have time to sit down and read a page full of words. Your latest update is what catches the audience attention. Your post is not only what promotes you but what connects with your followers. For example, at iSource we are trying to personalize our posts so followers recognize that there are actual people they can connect with working here and not just robots that type all day and answer calls. Some other features on Timeline are also good to keep in mind, like a pinned post. Pinned posts allow you to keep the most important message at the top of your page for up to seven days, making sure it gathers more attention than other posts. It is also good to take advantage of larger stories to use pictures and videos to capture attention and build interaction. You can also keep track of when people engage most with your content by using Timeline’s insight. This way you know when the best time is to post certain items on your page.

Don’t think of Timeline as the monster under your bed who is out to get you. Instead, think of all the benefits your business will receive from it. Not only will you gain more followers and recognition, but you will also have a chance to develop a meaningful connection with your target audience that no amount of research can give you. We’ve been able to manage iSource Digital’s Facebook much easier since switching to Timeline, and you can use it as an example so that you have a better idea of everything explained on this blog. Don’t be afraid and make the switch!

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Posted in 2012 Trends, Businesses, Current Events, Everything iSource, Facebook, Facebook trends, Social Media, Social Media Tips, Uncategorized | No Comments »