By Gabriel Miranda
In the world of business, being able to market a company or product is essential to succeed. The same applies for people who are seeking to land their dream job or advance in their career.
Fortunately, in today’s world, social networks play a big role in the corporate world. As a marketing agency in South Florida experienced in social media, we have a few tips on how to achieve personal success in these networks (such as Facebook, LinkedIn, and Twitter) for you to get up on your feet and seek jobs you are not only qualified for, but jobs that will make you regain confidence and a career.
1) Engage and target your career path:
This step is simple. All it takes is effort and engagement in the social networks of your career area. The best way to do so is to get involved and target companies. For example, targeting possible connections leading to jobs, connecting to people you know that could lead you to a job and so on. Some ways of engaging and connecting with people and companies is to “like” the company’s pages on Facebook, follow them on Twitter, and make connections through LinkedIn. As long as you are straightforward as in what you are looking for, and connect with the right people, you will be recognized by these connections. Your best bet will be connecting with people who are at your desired work level or just above it to get answers related to that person’s career and job search opportunities and apply them to yourself.
2) Do not be scared of going into a new direction:
Social networks can help you make this transition smoothly in case your actual career path and goals are not working out for you. Social networks like LinkedIn offer important tools like webinars, networking groups, etc. that can help you in your search.
3) Join smaller networks:
It is true that LinkedIn, Twitter, and Facebook are essential to any corporate employee; however, sometimes it is good to narrow down and to be specific on your objectives and career prospects. These small networks focus on the idea that “quality is better than quantity,” so even if LinkedIn will give you connections and help a lot with the process and with answers, social networks such as FohBoh.com will attract more B2B (Business to Business) companies, which will be way more specific and might reinforce some of your most specific points and skills.
Some reasons why small networks sometimes are better is that networking websites such as LinkedIn have way more marketing tactics and spam messages distributed in it than the ones like FohBoh, so the process to reach an answer is harder. Also, since it is more specific, people that use smaller networks will speak in their own language – e.g. they will not need to keep their language simple, if you are there and you know what you are looking for you will be able to understand and find it way more interesting and efficient than having to go through a lot of communities and forums that are not as specific.
Lastly, these networks provide a more reliable source of peer referrals. Why? Because usually B2B professionals are extremely specialized in certain fields of work, and finding these might be hard. If you are an extremely specialized employee too, you might run into problems using bigger networks and having no one to specifically talk about a question, for example. So having these professionals narrowed down for you might help you share and ask specific questions of your job area, job search, and learn from what they share.
Using these tips will certainly help you in your job search, and give you motivation to engage and go forth on your full-time job search. The job market is a tough place, and only the best can truly succeed in finding, and even keeping, their jobs. So make sure to always engage, go after your goals, and never lose your true career goals because even if you are underemployed or unemployed, it is up to you to change this.
As Seth Godin, marketing guru that wrote Small is the New Big, “focus your sights on the people you really want to reach. Then go forth and engage. Engage on yourself to reach your desired career path.”